Simple WooCommerce Tips To Increase Sales

Where do you stand currently in your WooCommerce store endeavor? Maybe you are planning to launch your WooCommerce store, or maybe you have been running it for a couple of years now. No matter where you’re at you need to work hard on increasing your sales either way. From growing your email list to social media marketing, there are many mediums and platforms you can leverage to increase the sales for your WooCommerce store. However, you need to identify which of them are most useful and give you a better ROI (return on investment). To help you grow your WooCommerce store and increase your sales, I have put together a simple WooCommerce guide. When you finish reading this guide, you will be privy to various tactics including how you can optimize your WooCommerce store in order to boost your sales. Let’s hop in! 1. Choose an Eye-catching WooCommerce Theme As soon as your leads enter your store, the first thing they see is the theme and the overall layout of your store. If they like what they see, then they are definitely going to take a closer look and take time browsing through your store. However, if they see a cluttered and confusing layout, they are going to press the exit button without giving your store a second glance. E-commerce store visitors expect to see an eye-catching user interface that is not only visually appealing but also easy to navigate. Your users should be able to interact with your WooCommerce store without any confusion. All in all, you need to offer an easy and seamless experience to your customers. WooCommerce themes, by and large, can be classified under three categories: Free WooCommerce themes Paid WooCommerce themes Custom WooCommerce themes While you need to choose the theme that best suits your pocket, there’s one important thing you need to keep in mind. Being able to use a free WooCommerce theme is, of course, an added advantage, however, such themes often lack in terms of design and functionality. Therefore, if you truly want to find success in your WooCommerce endeavor, then it is a better idea to opt for paid WooCommerce themes. You don’t necessarily have to spend big bucks purchase a theme. In fact, you should be able to get a great theme for under $100. Lastly, if you are able to shell out a big budget, then you can also get a customized theme. Internet is inundated with so many credible bespoke theme designers and website developers. Costs also vary – but whatever the cost, it is definitely going to cost you more than a pre-existing premium WooCommerce theme. 2. Offer an Easy and Friendly User-Experience The friendlier user-experience you offer, the more people will convert into permanent customers. It’s no brainer — if your leads find it hard to navigate through your website, they are going to abandon it without giving a second thought. Let me be blunt here: yours is not the only store on the internet, the list of your competitors is pretty big. All in all, your leads are not exactly lacking in choice. A big part of a user-friendly e-commerce experience is simple navigation. It directly attributes to a comfortable environment for your visitors. This can easily be achieved using breadcrumb links and navigation menus. WooCommerce Breadcrumbs Simply put, it allows you to customize the default WooCommerce breadcrumbs. Breadcrumbs improve navigation, not just for robots, but for customers too, as they’re able to navigate back to previously browsed categories. This helps them stay on your site for longer without having to hit the back button a thousand times, and it helps search engines index your site for better search ranking. WooCommerce Breadcrumbs helps navigate the site indexing portion of your navigation and makes it easier to put them in place. WooCommerce SEO This premium Yoast SEO extension adds support for WooCommerce, including improved breadcrumbs. Please note that Yoast does not automatically optimize your site for search, but is instead a fantastic tool to help you optimize your content before it even gets published. Much as what Yoast does for blog posts, it continues that work in product pages, sitemaps, and navigation. WooCommerce Product Table Apart from this, you can also incorporate a product table in your WooCommerce store. It will help your audience get a succinct view of your product description, price, important attributes, and a clear “Add to Cart” CTA button. For this, one of the best options is the WooCommerce Product Table plugin by Barn2. This plugin organizes your products into lists that can be shown when a customer searches or filters in your catalogue. Not only does this help the customer find what they’re looking for, it helps search engines index each of your products to make them more easily findable. 3. Add Clear Call to Action (CTA) buttons Buy Now. Add to Cart. Sign up. I think we are all familiar with all these call-to-action buttons. But the main motive is not just to add CTA buttons but to add them in such a manner that they fuel your conversion rate. For that, you need to place your CTA buttons at the right place so that they immediately get discovered by your leads. One thing that you need to keep in mind is that your leads should not have to skim down web pages just to take action. For instance, if a customer intends to add a product to their cart, the “Add to Cart” button should be readily available. They should not need to scroll through your page or to go to great lengths to find it. CTA buttons such as “Add to Cart” and “Checkout Now” especially should be added in prominent places in your WooCommerce store . Moreover, they should not blend in with the website — make sure that they stand out so that your customers immediately distinguish them from the rest of the website and quickly take action. Take advantage of any built-in styling options your WordPress theme

10 Proven SMB Marketing Strategies That Will Work For You

Are you implementing a SMB marketing strategy for your business? Small businesses always have it tougher than well-established businesses when it comes to marketing. First of all, just starting out is a challenge. Whether you are a large or a small company, numerous challenges will be hurled your way. But if you are a small business, then those challenges are magnified. Shortages in budget, time, or manpower are a few examples of those hurdles. Whether a business is built as a B2B or B2C, challenges are present right from the get-go. What about medium-sized businesses? Medium sized businesses do not have it any easier. Sure, they might have a little more when it comes to resources, but not that much. Whatever the struggles that they go through, small-to-medium sized businesses or SMB’s are gaining in prominence. They make up a whopping 99.7% of all businesses in the United States, after all. New SMBs are also being established on a regular basis. So how do they deal with the ups and downs and emerge as one of those that last and succeed? The antidote is SMB marketing. This is a term that refers to the method by which small and medium sized companies market their products. Obviously, they try to do it using a conservative budget, and they are constantly on the lookout for low-cost ways to convert and get sales. Here are 10 proven SMB marketing strategies that will help push your brand while you save. 10 Proven SMB Marketing Strategies That Will Work For You Setting a Goal and a Budget To market your business right, you need to set a goal. What is your vision and endgame for your business? The primary SMB marketing strategy is to set the right goal and a reasonable budget. What do you really want to happen? Are you looking to expand your company’s reach, or do you want to strengthen your hold on the local market? Do you want people to become aware of your brand? All these are valid goals, of course. But as you set the goal or goals that you want to accomplish, you also need to think about your budget. Your budget needs to be in sync with what your goals are. At the same time, it needs to be realistic and practical. The thing is, your goals will not be relegated to just one or two. It is likely that you have several. To avoid confusion and to make it easier to track your growth, you have to prioritize your goals. Which goal matches your most pressing need? Identify that and focus on it first. Then you can set your sights on the long-term goals that you consider to be the most important for your business. Maximize Google’s Local Offerings You can also take advantage of Google’s local offerings. With Google being the largest search engine available, it can definitely offer a lot for small and medium-sized businesses. Having an online presence is a big boost to any SMB, which is almost always a local business. In fact, when you compare a business that is found online with one that is not, the one found online will grow 40% faster. That makes a Google My Business account indispensable for an SMB. For a local business that targets local clients, this is a powerful tool. By having a Google My Business account, you can take charge of the information about your business. That includes address, phone number, website, and hours of operation. Google My Business is also the best place for you to combine all your Google platforms, which include your Google reviews, Google Maps profile, and many more. By having a Google My Business account, your business becomes more credible and more visible to consumers. Choose The Top Social Media Channels To Focus On You might have read somewhere that having an account across all social media channels is the way to go. You have the budget for that and you know your target market exists on every social media platform, go for it! However, if you are an SMB and you are a little short on personnel, then you might not be able to keep up with all your social media channels all the time. Choosing just one to three social media channels to focus on seems to be the wiser choice. Start by analyzing your overall presence on social media. Which of the channels feature the highest number of engagements? That should be your clue about which channel you need to choose. Once you have made your choice, then you can turn your sight to the possible tools that you can use for help. For example, you might want to have someone else take charge of scheduling your social media posts for you. Hootsuite is your best tool for that. Or maybe you want to monitor the keywords that you use. Then Mention is the tool to use. Content Marketing Content marketing is useful for getting long-term results. So if you have a long-term vision for your business, then this is the perfect SMB marketing strategy for you. You need to understand that it is a process in which you have to create content that is Valuable Relevant Consistent Once you have created great content, you need to distribute it to your target audience with the intention of it leading to sales. Please note that content marketing is not limited to written content or blog posts. It can include several different types of content, such as videos, podcasts, and many more. Just remember that you will need to have an ample supply of time and patience when you choose to roll with this strategy. It will also be better if you have some extra resources allotted to it just to make sure that you avoid producing inferior content. Allocating money to cover professional graphic designers etc. can help you avoid wasting time and budget. You don’t want to end up with poor content because

What Are WordPress User Roles?

Did you know that you can give other people access to manage your site? By using WordPress user roles, you can collaborate with people safely and easily, assign different access levels to your site and the content that lies within. In this article, we will cover how WordPress user roles work. WordPress User Roles So – what are WordPress User Roles and what are they used for? As the name suggests, it is a built-in user management feature on your WordPress site. You can define what actions users can and cannot perform, and group them under roles. So, a specific role can be assigned with specific site management privileges. WordPress provides six default user roles to give you more power over your site’s management. Let’s get to know them better. Super Administrator The super administrator role only exists when the WordPress multisite feature is enabled. They are in charge of overseeing all site administrators and the multisite network. They can manage and change everything – from creating and deleting sites, to controlling the content, themes, plugins, and profiles. When the Super Administrator role is enabled, the regular administrator’s privileges are reduced. They can no longer install themes and plugins but can choose to activate or deactivate them. Administrator Administrators have the full power to not only manage your site’s operations but also assign other roles. They can create, delete, review, edit, and publish content, manage plugins and themes, even edit code. This role also has the authority to customize other user roles. You can be your own site’s administrator, or appoint someone else. However, be careful if you want to assign this task to others. It’s critical to choose someone that you trust. Editor Editors have full access to manage all of your site’s content and its attributes. They can create, delete, review, and publish their own posts as well as ones created by other authors. Editors can also manage comments, post categories, and links. Users with this role usually supervise authors and contributors. Author Unlike editors that have full control over the whole content section, authors only have full control over their own posts. They have the authority to create, edit, delete, and publish their own posts. Additionally, they can edit their own user profile. Contributor Similar to authors, contributors are capable of creating and editing their posts and profiles. The main difference between the two is that contributors cannot publish their posts. Subscriber This role can only read posts and manage their personal profile. Basically, all visitors can read posts without being assigned as a subscriber. However, you can encourage users to become subscribers by offering access to special content that can only be viewed by them. Final Notes WordPress’s default user roles are quite beneficial to maintain your site’s operation. You can assign up to six different roles, namely: Administrator – fully manage the site’s maintenance and content Editor – fully oversee the authors and content management Author – is only responsible for their own posts Contributor – is only able to create and edit their post’s content Subscriber – is only able to read posts Super Administrator – fully manages a WordPress multisite network Make sure you have backed up your site and considered the appropriate roles before officially assigning the capabilities. You can add, edit, and delete users from your Dashboard’s admin area. To do so, go to your WordPress Dashboard → Users → Add New. Additionally, you can manually customize the roles by modifying your theme’s functions.php file. However, customizing user roles using a WordPress plugin can be a better option. We recommend the Capability Manager Enhanced plugin to add, remove, edit, and customize user roles with a few clicks. Lastly, remember to always limit the number of user roles and unassign suspicious users.   Source Credit https://www.wpexplorer.com/wordpress-user-roles/

The Anatomy of a Top Quality Blog Post

So what should be included in a typical blog post? Let’s go with a medical metaphor. If a blog post outline were a skeleton, its structure would be comprised of ten key points. Here’s a look at each of them: A solid topic and focus keyword. Choose a blog post topic that’s somehow beneficial to your readers, then find a related keyword that’ll help anchor your topic and help both humans and search engine spiders know what your blog post is about. Compelling headlines and subheadings. It takes time to learn how to write headlines that’ll grab your readers’ attention, but it is an essential skill, because your headline is often the difference between a click or a pass. And since most site visitors scan blog posts, the same concept holds true for subheadings. Proper formatting. Depending on the type of blog post you write, what’s considered ‘proper’ formatting will vary. That said, in general, you’ll want to use subheadings (h2, h3, and so on) and incorporate bold, italics, lists, and other similar elements to provide variety within your blog posts. Meta descriptions. These are summaries that show up in search engine results; they’re also used by social media and social bookmarking websites. Yours should be no longer than 159 characters (including spaces). Meta descriptions aren’t as important in terms of SEO, but they let your readers know what to expect when they come across your page in search engines or on social media websites. Media. Every post should include at least one image, and other forms of media if possible. Videos, infographics, podcasts, and audio files enhance the reading experience and encourage social sharing. Also, not all of your site visitors will be able to read every post; some might need to listen to a podcast as they work out or commute to work. As you get to know your audience, your choice of media should become more targeted. A conclusion and call to action. Conclusions help readers digest your blog content and decide what to do next, and a call to action encourages readers to engage with your blogging community. Appropriate linking. Aside from making you look unprofessional, broken links can lead search engine crawlers to believe that your website is untrustworthy, which can cause your site rankings to plummet. WordPress plugins like Broken Links Checker can scan your website to ensure that internal and external links are working properly. Categories and tags. Aside from helping you structure blog post topics, categories communicate to search engines the core concepts written about on your blog. Similarly, tags have a broader reach and should incorporate related terms. Editing. Regardless of how many times you read your article in the visual or text editor, reading it as a WordPress preview should definitely be part of your routine. This is the best way to edit and proofread your blog post because it allows you to see the bigger picture and pick up on typos, structural problems you would have otherwise missed. Scheduling. You’re not writing something that you’ll publish straight away, right? Of course not – your editorial calendar is planned out in advance. With that in mind, once you’ve finished a post, you need to schedule it! There you have it – a reliable structure for every WordPress blog post you publish. Depending on your blog topic, audience, and business goals, you may need to make additions or otherwise alter this list. That said, if you incorporate what’s described above, you’re off to a good start.   Source Credit https://www.wpexplorer.com/wordpress-blog-post-checklist/